Wednesday, May 1, 2013

Tropi Stanchi

As evident in my post about expectations, in approaching Italia I'm operating on some clichés. I tend to over-romanticize, I imagine. When I think about tropes of Italian culture, especially in travel-oriented representations of Italy, I think of passionate and tumultuous love affairs and machismo. Italian is a Romance language, and Italian men and women are ardent whether in love or argument. People also yell a lot about how to cook things and how to grow the perfect wine grape. Italy is a place to be loved right, too. Older English or American women can also go there to eat pasta, gain a few pounds, and get their groove back with a muscular Italian tutor with a badass Vespa who gives good gelato. Also, Italian men are lusty and gave the world the term “bravado.” My great aunt actually travelled to Italy with a school group (from the private women’s Beaver College) when she was my age, and had her bottom pinched in an elevator—“Just stay quiet,” she advises. On the street, these Italian ne’er-do-wells are vocal in their appreciation of the other sex, without boundary or respect, but they love hair gel and their mamas. This advertisement for gelato capitalizes on these stereotypes:




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